Personal Branding Is No Longer An Option. It’s A Powerful Leadership Enabler.

Have you defined your personal brand? Are you consistently living your personal brand every day?

If your teammates and/or colleagues don’t know what your personal brand is, the fault is yours and not theirs. Having a personal brand is a leadership requirement.

·It enables you to be a better leader.

·A more authentic leader that can create greater overall impact.

In fact, those who have defined and live their personal brand will more naturally show an executive presence and as such may find themselves advancing more quickly at work.

A Personal Trademark

So what is a personal brand? A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader. Think about what that means to you.

View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it.

·Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.

·Ask yourself and then ask a close friend – what is the total experience of having a relationship with you like?

·Write down the top 5 things you would expect others to experience and have your close friend do the same.

Are the answers the same or similar in meaning? If they are, good for you! If not, then you do have some serious work to do!

Lens of a Brand

Every time you are in a meeting, at a conference, networking cell or other event, you should be mindful of what others are experiencing about you and what you want others to experience about you. ‘How you do anything is how you do everything”.

·Each of these engagements is similar to a job interview – instead in these cases you are being evaluated by your peers.

·Those who know how to live and manage their personal brand will earn their respect in any situation.

At first, this is a bit of a challenge. However, when you start to see yourself living through the “lens of a brand,” your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live.

What Value does your Personal Brand Deliver?

Your personal brand must represent the value you are able to deliver consistantly to those whom you are serving. Please be careful of not confusing this with self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories. Far from it!

Knowing the best way to manage your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon. For example, when I write a blog or an article – I am extremely mindful that my community of readers expects a specific “experience of thought” from me.

More than that, I aim to attract new readers by offering something of value that will hopefully engage them enough to continue reading my work.

·Sounds like a lot of pressure and a tremendous responsibility to your audience, doesn’t it? Well – it is at first – but over time, this responsibility becomes a natural and an inbuilt part of who yo....

  • ·THIS is the mindset you must develop.

·Every day you know you must deliver to a standard of expectation that you have set-forth for both yourself and those whom you serve.

Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy.

Developing your personal brand is essential for the advancement of your career and development as a leader. Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.

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